

Published May 5, 2026
1 minute read
During the hottest, muggiest part of summer, National Cleanse Your Skin Week August 1-7, brings heightened awareness to the importance of facial skin cleansing.
Cleansing seems like the most B-O-R-I-N-G part of your regime, amI right?! However, it prepares the canvas, and more importantly, the PH of your skin so your products can be more effective.
“Cleansing one’s face correctly is important throughout the year,” says NYC dermatologist, Joshua Zeichner, MD. “In the summer there may be a tendency to cleanse more frequently and even more vigorously to remove perspiration and dirt in the air, as well as makeup, sunscreen, and even chlorine and saltwater that may have accumulated after a day at the beach or poolside. For some skin types such as dry, oily or acne-prone, over-cleansing can cause more harm than good.”